Successful Conversion to Luxury Independent
After conversion, this luxury boutique hotel posted record performance during a pandemic, followed by a top-dollar sale.
Opportunity
Faced with an increasingly crowded pipeline of similar luxury-branded properties, the Mansion on Forsyth Park needed a way to leverage its unique identity. Leaving the constraints of a larger brand and transitioning to independent allowed the property to stand out in a niche market while becoming more agile.
Strategy
Increase revenue and maintain strong presence in industry after leaving a larger brand through a mix of marketing, competitive offerings and the addition of luxury experiences.
- Independent Luxury Boutique Rebranding
- Targeted Social Media Campaign
- Enhanced Commission for Travel Advisors
- Luxury Amenities and Services such as High Tea, Bath Butler, Docent Tour, etc.
Results
After a 10-year history with Marriott’s Autograph Collection, Mansion on Forsyth Park successfully transitioned to operating as an independent luxury boutique hotel. As a result, this elegant property in Savannah’s historic district posted a record performing year during a pandemic, followed by a top-dollar sale just two years later.
