Boutique Ski Lodge Soars Post Pandemic
The Beaver Creek Lodge, Autograph Collection, exceeds benchmarks for recovery during and post-pandemic.
Opportunity
Like many U.S. hotels during 2020, Beaver Creek Lodge was forced to close its doors for an extended period due to the pandemic. Once reopened, it was without a core segment—the international ski market. The hotel and Kessler Collection management team were tasked with creating a new niche for success while maintaining a financial responsibility to internal homeowners during a period marked by uncertainty and nearly constant change.
Strategy
Holding the rate until demand returned, then implementing revenue management strategies through Marriott, modifying the mix of business to gain maximum ADR and occupancy.
- Bonvoy Redemption
- Discount Strategy Rates
- Compression from Group Mix in Market
Results
The strategy deployed was a testament to the expertise of our commercial strategy team. Through modification of the mix of business and the discipline to hold the strategy, Beaver Creek Lodge exceeded previous benchmarks. This post-pandemic strategy afforded the hotel the ability to operate year-round without the traditional “mud season” closures, securing a base business previously unknown.
